You're a business leader looking to understand why execution feels harder than it should. You've read about the Waymaker Leadership Curve but need the essential version—what it is, why it matters, and how to use it practically without becoming a framework expert. This is that guide.
The Core Concept in 60 Seconds
The Waymaker Leadership Curve maps five organizational maturity stages from reactive chaos to systematic excellence. It's not about judging organizations as "good" or "bad"—it's a diagnostic tool showing where you actually are and what specific capability to build next.
The insight that changes everything: Organizations trying to implement advanced practices (strategic alignment, autonomous teams, systematic learning) without building foundation capabilities fail predictably. The curve shows the necessary sequence.
Think of it like construction: You can't build the third floor before the second floor, no matter how much you want to skip ahead. Organizational capability builds in sequence, and skipping stages wastes resources.
The Five Stages (Essential Version)
Stage 1: Reactive
What it looks like: Constant firefighting, plans forgotten by Wednesday, success through heroic individual effort What works: Moving fast, flexibility, entrepreneurial energy What doesn't: Predictability, scaling, sustainable pace How you know you're here: Ask 5 employees "What are you working on and why?" Get 5 completely different answers with no coherent connection
Stage 2: Process
What it looks like: Established processes and metrics, but they feel bureaucratic rather than helpful What works: Reduced chaos, some predictability, basic rhythms What doesn't: Strategic coherence, process value, team buy-in How you know you're here: Teams can describe your processes but not explain how processes serve strategic goals
Stage 3: Aligned
What it looks like: Strategy connects to execution, teams understand priorities, cross-functional coordination works What works: Strategic coherence, efficient resource allocation, reliable delivery What doesn't: Speed at scale, distributed decision-making, sustained learning How you know you're here: 80%+ of employees can explain top priorities AND the reasoning behind them
Stage 4: Excellent
What it looks like: Teams make autonomous decisions aligned with strategy, execution excellence is systematic What works: High velocity with coherence, distributed intelligence, rapid adaptation What doesn't: Automatic knowledge preservation, systematic innovation, guaranteed sustainability How you know you're here: Major initiatives complete on-time with intended outcomes >70% of the time
Stage 5: Learning
What it looks like: Every experience becomes organizational capability, knowledge compounds systematically What works: Continuous improvement, sustained competitive advantage, systematic innovation What doesn't: Immune to regression during major transitions How you know you're here: Organization makes mistakes once, learns systematically, never repeats them
The 5-Minute Self-Assessment
Answer these questions honestly (ask frontline employees, not just leadership):
Q1: "What are you working on this week and why does it matter?"
- Answers vary wildly with no connection = Stage 1
- Answers describe activities but not strategic purpose = Stage 2
- Answers connect work to strategy = Stage 3+
Q2: "What percentage of planned initiatives complete on-time with intended outcomes?"
- <40% = Stage 1
- 40-50% = Stage 2
- 50-70% = Stage 3
-
70% = Stage 4+
Q3: "When you discover a recurring problem, how long until you implement systematic prevention?"
- It keeps recurring = Stage 1
- 3-6 months = Stage 2
- 1-2 months = Stage 3
- Weeks = Stage 4+
Q4: "Can teams make significant decisions without leadership escalation because they have sufficient context?"
- Rarely = Stage 1-2
- Sometimes = Stage 3
- Usually = Stage 4
- Always = Stage 5
Your stage is likely where 3+ indicators align. If indicators spread across stages, you're in transition (common and fine).
What to Do Based on Your Stage
If You're Stage 1:
Don't: Try to implement OKRs, strategic dashboards, or sophisticated frameworks Do: Establish basic process rhythms that reduce firefighting First step: Create weekly planning ritual where team aligns on priorities Success metric: Percentage of work that's planned vs reactive (target: 60% planned)
If You're Stage 2:
Don't: Add more processes or metrics Do: Connect existing processes to strategic outcomes First step: Document why each process exists and what strategic goal it serves Success metric: Percentage of team members who can explain process purposes (target: 80%)
If You're Stage 3:
Don't: Assume alignment is sufficient Do: Build organizational memory systems that preserve strategic context First step: Document strategic reasoning, not just strategic conclusions Success metric: How often teams need to re-ask strategic questions already answered (target: decrease 50%)
If You're Stage 4:
Don't: Rest on execution excellence Do: Build systematic learning that captures and applies organizational knowledge First step: Implement structured retrospectives on major initiatives Success metric: Percentage of repeated mistakes year-over-year (target: decrease 70%)
If You're Stage 5:
Don't: Assume you'll stay here automatically Do: Protect organizational memory systems during growth and transitions First step: Document what makes you Stage 5 so you recognize regression early Success metric: Time to restore capability after major disruption (target: <30 days)
The Three Essential Principles
Principle 1: You Can't Skip Stages
Organizations trying to implement Stage 4 practices while operating at Stage 2 maturity fail predictably. The required foundation doesn't exist.
Common failure: Stage 2 organization implements "autonomous teams" without building strategic alignment first. Result: Teams work autonomously on misaligned priorities. Creates chaos, not excellence.
Success pattern: Build systematically. Stage 1→2→3→4→5. Each stage creates foundation for next.
Principle 2: Different Functions Can Be Different Stages
Your organization isn't uniformly one stage. Product team might be Stage 4 while sales is Stage 2 and finance is Stage 3.
Implication: Diagnose by function, develop by function. Don't force uniform approach across different-maturity areas.
Practical: Your most mature function can mentor developing functions, sharing playbooks and patterns that worked.
Principle 3: Regression is Real
Organizations don't just progress forward. Leadership transitions, rapid growth, crises, and acquisitions cause regression—you can drop from Stage 4 to Stage 2 in months without organizational memory systems to preserve capability.
Protection: Build memory systems that preserve capability even when people change. Document not just what you do but why and how you do it.
Early warning: Watch for regression indicators (increasing reactive work, strategic re-explanation, decision escalation increase).
Common Mistakes (and How to Avoid Them)
Mistake 1: Confusing Stage with Success
Stage 1 organizations can be wildly successful (many startups). Stage 5 organizations can fail (bureaucratic enterprises). Stage indicates capability structure, not outcomes.
Reality: Choose appropriate stage for your context. Fast-growing startup might need Stage 2 (basic process) not Stage 5 (systematic learning). Mature enterprise might need Stage 4-5 to compete.
Mistake 2: Pursuing Maturity for Its Own Sake
"We need to become a Stage 5 organization!" Why? If your competitive context doesn't require systematic innovation and learning velocity, Stage 3-4 might be optimal.
Reality: Build maturity required for your strategic context, not maximum possible maturity.
Mistake 3: Believing Tools Equal Maturity
"We implemented OKR software so we're Stage 3." Tools don't create maturity. Capability does.
Reality: Stage 2 organization with OKR software is still Stage 2 (now with expensive unused software). Build capability, then add tools that leverage capability.
Mistake 4: Leadership Assessment = Reality
Leadership believes "We're pretty well aligned" (Stage 3) while frontline experiences reactive chaos (Stage 1).
Reality: Assess by asking frontline employees, not leadership perception. Reality lives where work happens.
Getting Started This Week
Day 1: Run the 5-minute assessment with 10 random employees across functions Day 2: Accept honest diagnosis (this is harder than it sounds—ego fights reality) Day 3: Identify one function where maturity constraint most limits performance Day 4: Choose one next-stage capability to build in that function Day 5: Design 30-day experiment building that capability with clear success metric
Don't try to transform entire organization at once. Pick one area, build one capability, measure one outcome. Build systematically.
Why This Matters Now
In 2025, organizational complexity and change velocity have increased to point where intuitive leadership isn't sufficient. You need frameworks that:
- Diagnose current capability accurately
- Prescribe what to build next specifically
- Prevent resource waste on premature practices
- Enable systematic development rather than random improvement
The Waymaker Leadership Curve provides this. Use it as working tool, not wall decoration.
The Essential Takeaway
Your organization is somewhere on the leadership curve. That's fine. What matters:
- Know where you actually are (honest assessment)
- Build next-stage capability (not random capabilities)
- Preserve capability through organizational memory (prevent regression)
- Progress systematically (build foundation before advanced features)
Start with honest assessment this week. Build systematically from there. Excellence is achievable—one stage at a time.
Ready for deeper dive? Explore the comprehensive Waymaker Leadership Curve guide with detailed diagnostics and transition playbooks.
About the Author

Stuart Leo
Stuart Leo founded Waymaker to solve a problem he kept seeing: businesses losing critical knowledge as they grow. He wrote Resolute to help leaders navigate change, lead with purpose, and build indestructible organizations. When he's not building software, he's enjoying the sand, surf, and open spaces of Australia.